April 13, 2007

Designers Know Green Is the New Black

I confess: as a graphic designer, I am part of an industry that encourages paper consumption. And as a writer, nothing pleases me more than seeing my words scrolling across the printed page. Is it wrong of me, hypocritical of me, to promote sustainability when I earn my bread and butter in an industry so responsible for waste, energy and water consumptiom, and climate change? Probably.

But I also believe that American business can be one of the most important change-makers we have. Which is why I've just begun a monthly column for the Business of Design Online (BoDo) called "The Sustainable Studio." The column is aimed at design professionals, and explores both the underpinnings and the practicalities of sustainability as it pertains to our offices, our work, our clients and our communities.

My goal is to cut through the standard green rhetoric and make this issue more accessible to my colleagues. Designers are problem solvers by nature, and this is one area that desperately needs our attention.

Designer or not, I'd love to know what you think the first installment of my column. You can also download a press release to use for pimping it out and spreading the word.

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1 Comment(s)

Blogger domestika said...

Good on you! A fascinating idea -- to put the inventive mind of the designer to work on sustainability issues. Makes sense, however: we're looking at a consumption-based society that has a few basic design flaws, so who better to propose a set of workable solutions?!

6:24 PM  

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